Types of heatmap
Click maps show you an aggregate of where visitors click their mouse on desktop devices and tap their fingers on mobile devices. The red/hot color shows the element/ areas that have been clicked on most frequently while the blue/ cold color shows the area that has been clicked on the least. Any area on the heatmaps which contains no colours is an area which has never been clicked on.
Move heatmaps show where users have moved their mouse on your website. If many users moved their mouse to a particular point, that area is "hotter". The color scale allows you to visually see how often your users have moved their mouse to different areas on your page.
Check out our Heatmap Guide to set up your heatmap.
Segment maps show where visitors are clicking on your website but it takes a step further by showing individual clicks. These clicks can be colour-coded based on a variety of metrics. It helps you learn more about where your visitor come from, and how user behavior varies by referral sources. If you see that the majority of the clicks on your main CTA are all the same color, this indicates that the channel that color represents is a source of highly qualified leads.
Scroll maps show you exactly how visitors view your pages, and which sections are the most effective in attracting their attention. On the contrary, it can also show you where users lose interest. The red area of your scroll map indicates that your user has seen this part of your website. As you move down the page, the colors will get colder according to the percentage of users who scrolled down to that point. The scroll map also calculates the average fold on your page. The average fold is the average location that would be visible as a user opens the page before they've done any scrolling. You can use this information to determine where should the important message or main CTA placing.