Can you explain the difference in traffic between Howuku and Google Analytics
Yes, there will always be a difference in traffic between Howuku and Analytics. Howuku should have comparable more traffics captured on your site.
There is a very simple reason for that, and that. is because Google Analytics only tracks a sample of your traffic, while Howuku is tracking 100% of all traffic coming into your website. Hence, the difference between Howuku and Google Analytics traffics because we DON'T do data sampling around here.
We are trying to keep it as simple as possible, so when 100,000 visitors come to your site, we show it as 100,000 visits. It is not rocket science eh?
If you'd like to find out more information about Google Analytics on data sampling here, Google has a whole page explaining it here, https://support.google.com/analytics/answer/2637192