How to efficiently analyze visitor recordings
Visitor recording is no doubt a useful tool to see the whole picture of your site user experience. It records everything your visitors do on your site, including pages viewed, clicks, and mouse movements. In other words, the length of each recording is the length of the corresponding session on your site.
Depending on your site traffic or the number of sessions you've recorded, you could easily end up with hours and hours of recordings to go through.
Here are some tips for how to analyze visitor recordings efficiently.
Start from predefined segments
There are 3 predefined segments readily available on Howuku for your analysis and they are:
1. Engaged Users
2. Identified Users
3. Mobile Users
What to look for in visitor recording behavior
Here are some directions for you to begin with:
- Highly engaged visitors who have completed the desired action (converted). Make note of what these visitors are engaging with and what they’re doing (or not doing) compared to others.
- High-activity visitors who are not converted. Take note if they face any technical issues, visited FAQs, help docs or Contact Us sections more than others.
- Converted visitors with a relatively shorter session. This might mean your marketing campaign is very well targeted or your site navigation assisted them to find what they needed fast.
- Take note of the content they’re spending the most time on reading to see if you can spot patterns that help you refine your ad campaigns.
Creating Notes for Your Observations
When you're analyzing recordings, you probably want to jot down your observations at the moment you are noticing them.
With the new feature in the session recording player, you can now create a note or add a comment about the observation you have while the recording is playing.
For instance, you notice visitors are clicking on particular text even though it is not a hyperlink element. Here, you can add a note saying people are clicking here and they expect a hyperlink reference.
The notes will then show on the playback timeline. It’s a convenient feature to correspond your note to the time where the behavior happened and it's particularly useful when you need to communicate your observations with others in your company.
Organize Your Observations Using Collection
Finally, you can group and organize meaningful recordings using the collection feature. Simply click on the add button at the right to add the recordings to your selected collection.
The better organized your recordings or notes are, the less time you’ll have to spend parsing through what you wrote later.