How to efficiently analyze visitor recordings

Visitor recording is no doubt a useful tool to see the whole picture of your site user experience. It records everything your visitors do on your site, including pages viewed, clicks, and mouse movements. In other words, the length of each recording is the length of the corresponding session on your site.

Depending on your site traffic or the number of sessions you've recorded, you could easily end up with hours and hours of recordings to go through. 

Here are some tips for how to analyze visitor recordings efficiently.

Start from predefined segments 

There are 3 predefined segments readily available on Howuku for your analysis and they are:

1. Engaged Users

  • This segment consists of visitor recordings with a session duration of more than 30 seconds and at the same time visiting more than 3 pages of your site.
  • Visitor recordings of high activity and longer session time are packed with valuable user experience insights for review as this group of people is either interested in your service or is struggling to find what they need. 

  • 2. Identified Users
  • This segment lists visitor recordings of users who have been assigned custom properties.
  • You can use custom properties to identify your power users and analyzing their behavior is another great way to get actionable and legitimate insights. 
  • Guide to identify users with custom properties here

  • 3. Mobile Users
  • This segment is composed of recordings of users using a mobile device. 
  • For an e-commerce site that has high traffic from social media ads campaign, it's worthwhile to analyze the mobile user segment for identifying areas for UI improvement.

  • What to look for in visitor recording behavior

    Here are some directions for you to begin with:

    1. Highly engaged visitors who have completed the desired action (converted). Make note of what these visitors are engaging with and what they’re doing (or not doing) compared to others. 
    2. High-activity visitors who are not converted. Take note if they face any technical issues, visited FAQs, help docs or Contact Us sections more than others. 
    3. Converted visitors with a relatively shorter session. This might mean your marketing campaign is very well targeted or your site navigation assisted them to find what they needed fast.
    4. Take note of the content they’re spending the most time on reading to see if you can spot patterns that help you refine your ad campaigns.

    Creating Notes for Your Observations

    When you're analyzing recordings, you probably want to jot down your observations at the moment you are noticing them. 

    With the new feature in the session recording player, you can now create a note or add a comment about the observation you have while the recording is playing.

    For instance, you notice visitors are clicking on particular text even though it is not a hyperlink element. Here, you can add a note saying people are clicking here and they expect a hyperlink reference.

    The notes will then show on the playback timeline. It’s a convenient feature to correspond your note to the time where the behavior happened and it's particularly useful when you need to communicate your observations with others in your company. 

    Organize Your Observations Using Collection

    Finally, you can group and organize meaningful recordings using the collection feature. Simply click on the add button at the right to add the recordings to your selected collection.

    The better organized your recordings or notes are, the less time you’ll have to spend parsing through what you wrote later.

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