Conversion funnel examples for e-commerce
When businesses try to grow their online sales, they commonly fall for the same assumption: “We need more visitors.” Nonetheless, every hard-earned traffic will probably be gone to waste if we do not consider how the visitors move through the conversion funnel.
Using a conversion funnel helps you spot potential optimization opportunities easier so you can improve each stage for maximum sales.
Let’s look into some conversion funnel examples for e-commerce you may want to apply for your website.
Setting Up Conversion Goals
The primary conversion goal of an e-commerce website is some form of complete purchase. The primary goal is made up of a series of micro conversion goals.
Micro conversion goals examples
- Home banner clicked
- Viewed products
- Added to cart
- Viewed help docs
- Shared a product
- Saved a product
Conversion optimization often focuses on these micro conversions, since each can be a potential roadblock to the primary goal.
Conversion Funnel Examples
1. Promotion Performance
A general e-commerce conversion funnel may start with your homepage. If you have a home banner, you might want to find out the impact of those promotion views and clicks on revenue.
- Home Banner Clicked > Viewed Promotion > Added to Cart > Checkout > Purchase
2. Product Performance
Start the funnel with a specific product page to analyze how your visitors evaluate your product or make a purchase decision.
- Viewed Product > Added to Cart > Checkout > Purchase
For example, you can start the funnel with a new launching product, a featured product being advertised by paid channels, or a product that’s struggling to get sales.
3. Help Center Performance
Consider some people need more details or product guidelines before they can finally make a purchase decision. For such, you can use a funnel to see how your visitors are finding and using your help center.
Start the funnel with a page where your help docs could provide additional context. This could be a related product page, blog page, or shipping page.